We spend hours reading academic studies (which is like reading toffee) so you get to look awesome. Steal our stuff for your next marketing powwow.
Data visualisations to power up your segmentation skills.
Examining the difference in new UK SMEs on a per sector basis between last month and the same month last year.
Comparing the relative strengths of the big 15 SME startup sectors over time.
Taking a little look at the difference in activity between sexes and ages when it comes to starting new businesses.
Performance of last 90 days UK startup activity mapped onto equivalent period 12 months ago.
Deep dives into specific sectors for your marketing research pleasure.
Over the last 30 years, Software Development has become a cornerstone industry in our economy.
Here’s to all the plumbers, sparkies, chippies and every other tradesman and woman keeping us rolling.
Everything sold face to face, excludes internet and mail order only.
Buying, selling, letting and managing property is the biggest slice of our economy by far.
Motor traders of all shapes and sizes – buying, selling, fixing and trading motor vehicles.
Eatin’ & drinkin’ in the F&B sector. It’s a pretty big chunk of the startup action in the UK – 10% give or take – when you include takeaways, restaurants, cafes, pubs, hotels, caterers and related happiness.
Everything you wanted to know about direct mail lists, data and legals.
Targeting your direct mail is a no brainer right? Maybe, Marketer. But you are ahead of the pack when you do.
Use the wrong list for the wrong thing and no end of clever headline writing will save you.
The fascinating worlds of persuasion, neuromarketing and behavioural psychology. Lots of science.
Advertising recall is drastically enhanced by the use of positive language compared to negative.
Fonts are going to make some difference to your conversion rate, comprehension and compliance. Heed the science.
You’ve figured out whom to target. Your brand assets are all ready to go. You’ve got a great product or service to promote. You’re down
Whether or not to include an enclosure in your direct mail is a tricky question Dicky.
We humans have brainwashed ourselves into giving when we receive. We give you this content, you give us business. See?
The surprising effects on open and keep rates for direct mail following tiny changes in letter and envelope design cues.
Tales of statistics and testing and general quanty type goodness.
Honestly, statistics are just fishy stinky unless you’ve collected them for yourself.
Testing tests to learn what’s going on in your prospect’s brains, reduce risk and scale.
No two ways around it, if you want to play direct mail, you need some maths chops.
Down to earth stuff about paper and envelopes and stuff like that.
Don’t just be a square, be a QR with dots and branding.
From postcards to letters to bowling balls with faces painted on, you can send pretty much anything through the post.
We help marketers get outbound direct mail in ther mix by combining modern online targeting and automation with offline delivery. Post (for) modern marketing.
TheMailing.Co Limited | PO BOX 13261, Sawbridgeworth, CM21 1BU | Registered in England & Wales 13648743. Companies House source for UK Startup Data Analysis.
