02/2020

Startups in Cardiff

Startups in Cardiff tracked by The Mailing Company across all sectors and compared against national statistics for new businesses.

STARTUPS Born Last Month

400

Total new company registrations climbed from 310 to 400 between December and January.

The capital city of Wales, Cardiff is at the centre of growth in the Welsh Economy and is responsible for nearly 20% of Welsh GDP (gross domestic product). Once a centre of coal and steel production, Cardiff is now home to the Welsh media with ITV Wales, BBC Wales, and S4C all having studios in the city. The economy in Cardiff relies heavily on the finance, retail, media and tourism sectors. The city has undergone major regeneration in recent years which has helped to significantly increase the levels of tourism in the area.

The largest sector in the city is public administration, health and education which employs 32% of the city’s workforce, this is followed by retail and tourism with 20.4% and financial and business services with 20%. The retail industry in the area enjoyed a significant boost in 2009 with the opening of the St David’s Centre, one of the largest shopping centres in the UK. In recent years there has also been growth in the construction, transport and communications industries, mirroring that of national trends.

Cardiff Startups by Industry Classification

Evaluating the top 25 most popular standard industry classifications in Cardiff for recent startup births. Change indicators show percentage difference between the two periods displayed for actual numbers recorded.
SectorJanuaryDecember
Other letting and operating of own or leased real estate33 ▲32%25
Other service activities n.e.c.17 ▲42%12
Management consultancy activities other than financial management16 ▲14%14
Development of building projects15 ▲50%10
Buying and selling of own real estate15 ▼-21%19
Unlicensed restaurants and cafes12 ▲100%6
Management of real estate on a fee or contract basis10 ▲25%8
Other information technology service activities10 ▲43%7
Retail sale via mail order houses or via Internet9 ▼-10%10
Construction of domestic buildings8 ▲33%6
Hairdressing and other beauty treatment8 ▲167%3
Other professional, scientific and technical activities n.e.c.7 ▲133%3
Other business support service activities n.e.c.7 ▼-22%9
Take-away food shops and mobile food stands7 ▼-36%11
Other retail sale in non-specialised stores7 ▲75%4
Other retail sale not in stores, stalls or markets7 ▲250%2
Information technology consultancy activities7 ▲133%3
Production of electricity6 ▲inf%
Advertising agencies6 ▲50%4
Retail sale in non-specialised stores with food, beverages or tobacco predominating6 ▲100%3
Other engineering activities5 ▲67%3
Other human health activities5 ▼-44%9
Other specialised construction activities n.e.c.5 ▲150%2
Freight transport by road5 ▼-29%7
Other telecommunications activities5 ▲inf%

Top Cardiff Startup Sectors

It’s easier to group SIC codes to give a broader overview of the new business startup environment.  The change indicators are how far Cardiff statistics differ from national averages for the same period.  These figures represent the percentage of all startups, nationally or locally, that fall into each particular category (NB: so when comparing Cardiff to National, you’re looking at the proportional difference not absolute)
Top 15 Startup Sectors in Cardiff
Real Estate13.48% ▲24%
Construction11.07% ▲3%
Retail9.05% ▲11%
Food & Beverage Service7.24% ▼-2%
Other Professional Services7.04% ▲17%
Health & Medical Services3.62% ▲41%
Wholesalers & Agents3.62% ▼-13%
Other Services3.42% ▲8%
Management Consulting3.22% ▼-19%
Transportation2.41% ▼-40%
Sports2.41% ▲90%
Other Manufacturing2.21% ▲117%
Film, Television & Radio2.21% ▲38%
Other IT Services2.01% ▲37%
The Arts1.81% ▲16%
Top 15 National Startup Sector Activities
Real Estate10.84%
Construction10.70%
Retail8.14%
Food & Beverage Service7.40%
Other Professional Services6.01%
Wholesalers & Agents4.14%
Transportation4.00%
Management Consulting3.97%
Financial Services3.20%
Other Services3.18%
Other Support Activity3.15%
Health & Medical Services2.57%
Education2.24%
IT Consultancy2.09%
Motor Trade1.96%
Startups Analysed By Industry

Director Profiles

Honorific Titles

Percentage frequency of different titles used by directors starting companies in the period. We can reasonably assume that the majority of “Mr” are male, and “Miss,Ms or Mrs” are female, thereby giving us a male / female ratio of .

M/F Ratio

1:1

Mr69.83%
Mrs13.78%
Miss7.13%
Unknown3.80%
Ms2.85%
Dr2.14%
Mx0.48%

Age & EXPERIENCE

These are the approximate age ranges for the directors who are involved with the companies started in the period, along with the average number of directorships held when they started their new business.

31-4033.02%
41-5022.80%
21-3022.57%
51-6014.01%
Over 606.18%
Under 211.43%

Experience

The average number of active directorships held by this sample is 1.42 (nationally for the same period it’s 1.26)
Sample Size

199

Data prepared by The Mailing Company – providing continuous, targeted automated direct mail.